Glossary of Printing Terms

F

Flyer - a circular used for promotional distribution.

Foil Stamping -The process of applying a thin film of colored foil to paper for decorative purposes.

Font - or typeface. A complete set of characters in a typeface.

Four color process - The four basic colors of ink (CMYK--yellow, magenta, cyan, and black) which reproduce full-color photographs or art.